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Greenpeace protesters reacted badly to Apple's iCloud being powered by some seriously dirty electricity. So they unleashed a cloud of balloons into an Apple store in an "attack". Greenpeace argues that Apple can better themselves:
Apple has the greatest potential to lead the sector in renewable energy and innovation," said Gary Cook, Greenpeace International Senior Policy Analyst. "Their history of out-of-the-box thinking and huge cash reserves positions them as the best IT company to transform the sector."
So what they're saying is that with all the profit Apple makes, they should stop being cheapskates and pay for some good solar power. Point taken. But will their Apple Store invasion convince people to sign on to a "clean cloud" campaign? Most people don't even know what "the cloud" is. There is however, this:
A "cloud cleaning crew" in uniform is miming cleaning up the store using white squeegees and other cleaning materials, and other activists are changing the home screens of the computers to cleanourcloud.com. In San Francisco, activists are passing out business cards that say "We can't really clean the cloud with a squeegee or a mop. But Apple can clean our cloud. Join Greenpeace and urge Apple to power our cloud with renewable energy. Find out how at www.cleanourcloud.com"
Most of the people witnessing it would probably have thought it was a publicity thing, or a strange celebration. Oh well.