Anyone who wants to stay in business in this modern day and age understands the importance of search engine optimization. According to one recent study, a whopping 93% of online business begins with a search engine. Whether you’re building a customer base, growing a following or establishing yourself as an authority in your industry, how you rank in those search engines could make or break your business.

Still, SEO is difficult for a number of reasons. With constantly changing algorithms to master, for a business to be successful they must keep abreast of all the latest trends and tricks, presenting its own set of challenges. Here are a few simple tips from Leicester Marketing Agency, Ruff Idea that will help your business stay ahead of the curve and improve your rankings at the same time.

1. Tap Into Google’s RankBrain

Google’s AI system, RankBrain is an excellent resource. It is used to handle unique questions that a user may ask in its search engine. It is estimated that each day as much as 15% of all daily searches consist of new queries. That comes to approximately 450 million new searches every day. Your site should strive to develop content that is designed to access unique questions that may be relevant to your business’ audience.

2. Get More Speed

Increase your ranking by giving your website more speed. With nearly half of all web users expecting a site to load in a matter of seconds, a slow website could drop your ranking considerably. A slow site can cause visitors to look elsewhere to meet their immediate needs. Improving site speed could be as little as compressing your images, which can increase your page load speed by as much as 40%. Make sure you don’t have any unnecessary elements on your page, enable browser cachings, and reduce the number of plugins.

3. Only Publish Quality Content

Publish only content your user will need. This involves making sure your writing is always on point, the material is relevant to the site’s purpose, proper use of keywords and keywork phrases, and knowing how to utilize tools like headings, bold, and italics effectively without overdoing it. The writing must incorporate as many tools as possible to draw in visitors but still maintain a natural and friendly tone at the same time. 

4. Take Your Site Mobile

When your site is adapted to work on a wide range of mobile devices, you can attract a lot more visitors. More and more people today are connecting to the internet from mobile devices opening a huge opportunity for a wide range of users that have not yet established loyalty to any one particular company. By making sure that your site is optimized for mobile users, you are letting them know that you are there, ready to provide useful information, and are fast enough to make doing business with you easy.

5. Make Your Site Secure

Make sure that your site is using the HTTPS version of the http web protocol. This gives users the confidence to send sensitive data over a more secure line, limiting the chances of information being interrupted, corrupted, and/or altered during transmission. Google gives preference to HTTPS sites in their SERPs as being HTTPS (i.e. applying SSL), one’s site is more secure and safe for visitors.

6. Keep Your Content Fresh

Regularly updating your content will encourage your visitors to keep coming back. The fresher the content you provide the more likely your visitors will learn something new and useful; and that’s what Google loves too. Audit your content regularly to make sure you are continuing to meet user needs. By answering common questions within your industry, you establish your website as an authority that visitors can rely on.

7. Make Customer Reviews Visible

Use your About My Business page to optimize your site. This will show visitors in your area that you are near them and ready to meet their needs. Your page should include a detailed but unique description of your business and what it has to offer, the right categories, your location and times, images, and customer reviews to give visitors a clear picture of your business and what it provides.

When your visitors have a good experience, you’ll generate better leads and encourage improved conversion rates. Your website will be easier to use and more inviting, naturally translating into higher search engine rankings.