New Patent Suggests That Google Glass Will Know When You Look At Ads
Aug 14, 2013 11:48
As if the device couldn't get any creepier or more intrusive. According to a newly published patent, Google Glass may be equipped with a gaze-tracking head-mounted device that will measure how users feel when looking at ads.
This gaze-tracking system proposed by the Mountain View would monitor the pupils of those wearing a head-mounted device to infer emotion and track what advertisements they're looking at. Simply put, any pupil dilation will then be captured by eye-tracking cameras before the information is relayed to a separate server.
So why do this in the first place? The idea is to charge advertisers by using a "pay-per-gaze metric" of when users view these ads which could be online, on billboards, magazines, newspapers, and other types of media. For more info, head over to Fast.Co
The first ball of IPL 2020 has already been bowled on 19 September 2020, and this year’s IPL edition is all set to run over two months. Residing in the USA, you might be searching for a platform to watch IPL live streaming because the Sling TV (Willow) and Dish TV aren't broadcasting live this year. Read more
When shopping for the right tools, there are many things to consider when purchasing for a workshop. If you choose a reputable company, then you will have a great tool that will last you a long time and give you great use for many years. Read more
If you’re managing a physical store with a sizable layout, you’ll need to think carefully about customer navigation. Your customers need to be able to find what they need as quickly as possible, and without much confusion; they should be able to locate the aisle or shelf where the product they want is located, and should be able to easily find their way back to the front of the store from there. If you can do this, you can make your store seem much more convenient and accessible, driving customer loyalty over time. Read more