According to the AP, more Americans are consuming breakfast in stages believing that munching on smaller meals more often is much healthier than the usual three large ones. The NPD Group, a market research company, estimates that the number of
times people will snack in the mornings will increase 23% between 2008
and 2018, compared with 20% and 15% increases in afternoon and evening
One reason on why this trend is picking up probably also has to do with the fact that on-the-go lifestyles are becoming more of a norm. And while this breakfast might be new in the states, the second breakfast is already a common staple in countries such as Germany.