Mitsubishi Marketing: Break 5 Guinness World Records In 24 Hours
Feb 10, 2011 17:56
Here's a different approach to marketing. How about breaking some Guinness World of Records to get some attention? Mitsubishi worked with its agency, 180 Los Angeles and traveled to Ghost Lake in Alberta, Canada to do "something that's never been done before, set as many world records as possible in 24 hours."
Using the Outlander and Outlander Sport, they did just that. Hit the jump to check out the records they broke.
They are none other than:
1. Greatest distance driven by a vehicle in reverse on snow in 30 seconds (300 meters).
2. Shortest braking distance by a vehicle on ice (56.2 meters).
3. Most vehicle figure eights on ice in two minutes (3 laps).
4. Fastest vehicle slalom relay on ice (1 minute, 11 seconds).
5. Fastest driven square lap (19 seconds).
The campaign is for Mitsubishi's "Live Drive" campaign, Check out the video below:
Nissan might still be looking at making the iDX concepts. Australia’s CarAdvice had the chance to talk to Nissan’s corporate VP, Keno Kato. In regards to the iDX, he was quoted as saying: “It is under preparation and development. [The project is] 50/50 until some milestone to decide ‘go!’” Read more
There's no shortage of road bullies. Here's an incident that's going viral in South Africa. It occurred on Witkoppen Road in Fourways in South Africa and was recorded on a cell phone by the driver of a following vehicle. Read more
This BMW Z4's interior was created by interior design firm Carlex Design. It uses actual metal pieces for the new bits in the interior, while the rest is wrapped in Dakota and Vintage leather with Alcantara trimming. Read more