Mitsubishi Marketing: Break 5 Guinness World Records In 24 Hours
Feb 10, 2011 17:56
Here's a different approach to marketing. How about breaking some Guinness World of Records to get some attention? Mitsubishi worked with its agency, 180 Los Angeles and traveled to Ghost Lake in Alberta, Canada to do "something that's never been done before, set as many world records as possible in 24 hours."
Using the Outlander and Outlander Sport, they did just that. Hit the jump to check out the records they broke.
They are none other than:
1. Greatest distance driven by a vehicle in reverse on snow in 30 seconds (300 meters).
2. Shortest braking distance by a vehicle on ice (56.2 meters).
3. Most vehicle figure eights on ice in two minutes (3 laps).
4. Fastest vehicle slalom relay on ice (1 minute, 11 seconds).
5. Fastest driven square lap (19 seconds).
The campaign is for Mitsubishi's "Live Drive" campaign, Check out the video below:
Congratulations new driver! Welcome to the fast-paced world of motoring. You’ve probably got your eyes on the hottest new motor already. But, hold up. Can you really afford it? Is that car really the best choice for your lifestyle? Read more
Made by Chinese startup Youxia Motors, this is their version of an all-electeric car, dubbed the Youxia X. It looks mostly like a Model S, down to the touchscreen center console and retracting door handles. They also stole bits and pieces from Lexus, Audi, and Maserati, just so they cover enough ground. Read more
Everyone knows the Nissan GT-R to be a beast of a machine. But how powerful is it? Will it be able to perform under immense pressure and conditions? We're pretty sure this is one of the most impressive things a car can do. Watch it below: Read more