Mitsubishi Marketing: Break 5 Guinness World Records In 24 Hours
Feb 10, 2011 17:56
Here's a different approach to marketing. How about breaking some Guinness World of Records to get some attention? Mitsubishi worked with its agency, 180 Los Angeles and traveled to Ghost Lake in Alberta, Canada to do "something that's never been done before, set as many world records as possible in 24 hours."
Using the Outlander and Outlander Sport, they did just that. Hit the jump to check out the records they broke.
They are none other than:
1. Greatest distance driven by a vehicle in reverse on snow in 30 seconds (300 meters).
2. Shortest braking distance by a vehicle on ice (56.2 meters).
3. Most vehicle figure eights on ice in two minutes (3 laps).
4. Fastest vehicle slalom relay on ice (1 minute, 11 seconds).
5. Fastest driven square lap (19 seconds).
The campaign is for Mitsubishi's "Live Drive" campaign, Check out the video below:
German based Mansory tuning makes some of the most fantastic mods on Lamborghinis, taking luxury to the next insane level. From Aventadors to more, they retrofit the cars with carbon fiber both interior and exterior. Check out the gallery below: Read more
Everywhere you look these days you will see crossover cars - it’s one of the biggest trends to watch out for over the past few years. Small SUVs that often won’t come with four-wheel drive offer space, safety, and great driving for all. But, what are the best crossover vehicles out there right now? We’re going to take a closer look and reveal five of the best that will give you more bang for your buck. Read more