Fashion blogs have become so popular in Sweden that a Stockholm department store has announced its plans to open up dressing rooms made especially for these fashionistas.

Advertising company Ruth and department store Kfem in Vällingby together came up with the idea of installing cameras in dressing rooms, where shoppers can have their pictures taken, which would be made available to be posted online right away.

By the end of September, fifteen departments in Kfem should have the new changing rooms installed.

"Our aim is to catch up on different trends," said Andreas Petterson, Kfem's marketing manager. "The bloggers have a huge impact in Sweden these days, so it was an obvious thing to push through."

Each week, the store plans to host an "Outfit of the week" campaign, where bloggers can agree to have their pictures used to advertise the clothes in Swedish newspapers.

Though the models won't get paid for the adverts, Petterson stressed that cheap advertising isn't the reason for installing the new dressing rooms: "Certainly it's very cheap for us, but we are doing this for the fashion bloggers, who probably will get excited to see themselves in the papers."

People who don't blog will also not be obstructed by these dressing room queues. Petterson said, "There wll be just one special dressing room in each department, and each store will make sure it won't affect anyone else."

[via TheLocal]